Is web marketing as easy as making good homemade biscuits?
I'd say no. I've been trying to start "from scratch" for a long time. Making biscuits is one thing, but making good biscuits-- it requires a good recipe and a cook to follow suit.
I am not a cook (or as Nixon would like to think-- "I am not a crook" Lol.)
Actually, your question should be, how much money should I input versus how much time do I want to put in to tinker around? And, I've been doing a LOT of tinkering, and reading. However, I think it comes down to stomping your foot down, and just creating content. Everything else will start to manifest in your mind when you realize, 'hey, I can do this.' That is basic to all forms of internet marketing, especially for newbies like me. Then, you can look into those tech buzz words: adsense, optimization, etc.
Here, you will find my notes on web marketing, and my thoughts and two cents. Good luck.